Marketing for the Existing Business

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For an existing business, business development is the process of boosting the number of sales and revenue to gain new customers and target new markets that might benefit from the products and services that are being offered. The first thing that you need to do is generate leads for your products and services. Start by carefully planning and executing a very aggressive marketing campaign that will help you reach out to those people who are most likely to buy from you. If you are running a traditional business, you can use radio, TV, newspaper, and local magazines as your marketing mediums. However, if you are running an e-business, you can use effective internet marketing tools like PPC advertising, article marketing, forum posting, banner ads, paid links, SEO, blog marketing, social media marketing, and video marketing. It is very important that you have a solid idea about the people that you are serving. This will make it much easier for you to create products/services that these people will appreciate.

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