The business environment is changing faster and more dramatically than ever before. Shifts in the demographics of the marketplace and rapidly changing consumer preferences and buying patterns mean that businesses must be willing and able to adapt quickly. The emergence and acceptance of new ways to shop and new types of virtual stores creates a fiercely competitive, continually evolving business environment. The number and variety of new products and services being introduced into the marketplace means businesses must be more alert and responsive. Recognizing the new realities of the marketplace is an important part of the market analysis. Local issues and trends can be analyzed and then compared and contrasted to national trends in an effort to assess the current local situation and create a new form of market intelligence.
- Building a Marketplace: A Checklist for Online Disruption (slideshare.net)