A Business Growth Strategy


Often when we talk about business plans we see that existing business owners feel like they don’t need one since they are already operating.  In order to connect with them, we talk about growth strategies as something they need, and they often agree.  Existing owners embrace this process more than a startup business does.  But what these entrepreneurs don’t realize is that growth strategies are a part of a business plan.

Growing a company takes a lot more than good intentions – you need a functional business plan.  Every business owner plans to grow their business and increase sales and profits. There are certain methods companies must use for implementing a successful business growth strategy.

The method a company uses to expand its business is largely contingent upon its financial situation, the competition and market diversification.  Some common growth strategies in business include:

– market penetration
– market expansion
– product expansion
– diversification and
– acquisition.

Business growth strategies are the single most important set of strategies to develop and maintain growth in your company.  The overall objective is to link competitive advantages, business growth strategies and company resources.  To achieve growth, you will need to be realistic about the calculated risks related to what you hope to achieve.  Not every growth strategy is appropriate for every small business.  The key to finding the right business growth strategy is to properly match your product and/or service with a specific market demand.  Always be informed of the market and remember why you started your business in the first place.

This entry was posted in Business Development Stages, Business Growth, Small Business Startup and tagged , , , , . Bookmark the permalink.

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