Category Archives: Marketing

The Ever Changing Marketplace

The business environment is changing faster and more dramatically than ever before. Shifts in the demographics of the marketplace and rapidly changing consumer preferences and buying patterns mean that businesses must be willing and able to adapt quickly. The emergence … Continue reading

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Marketing for the Existing Business

For an existing business, business development is the process of boosting the number of sales and revenue to gain new customers and target new markets that might benefit from the products and services that are being offered. The first thing … Continue reading

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The Importance of a (Good) Market Analysis

An essential part of every business is a business plan.  And one of the biggest sections in that business plan is a market analysis, also known as a competitor analysis.  This process involves information on industry trends, an assessment of major competitors … Continue reading

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Questions about branding?

Found this article insightful with some great tips!

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